The correct way to apply perfume

Apply The Right Amount of Perfume in the Right Places

It is important to apply perfume at the right places so that it will last throughout the day. Fragrances react with heat so apply your cologne to pulse points such as:

1. The folds in the crook of your elbow and back of knees, wrist, neck and cleavage
2. Do not rub your wrist together, as this will crush the scent. 
3. Make sure to apply perfume not just to your neck; apply your fragrance from bottom to top, spraying at the ankles (yes, the ankles!) to allow the scent to rise and conquer, as your perfume scent won't be lost as quickly. 
4. Don’t forget to apply perfume behind your ears - (another lovely pulse point!)
5. Ladies, you can wear a small cotton ball infused with your favorite women’s perfume inside your bra for a long lasting scented impression.
6. A light spray of your favorite eau de parfum on the hair can go a long way.
7. Another method for application is spraying your fragrance into the air and walking into it, which helps to distribute the scent over your entire body. 
8. A common tool for remembering how to apply perfume is a famous tip by Coco Chanel - apply a fragrance in places you want to be kissed!

Layer Your Fragrance Before Applying Perfume

One way to ensure that your scent lasts through the day is to layer fragrance products. 

Many fragrance manufacturers offer fragrance gift sets that contain a perfume or cologne in a variety of forms including soaps, lotions, shower gels, bath powders, deodorants and aftershaves. 

Conclusion

Less is more when it comes to applying perfume. Remember to moisturize your skin before applying perfume if you have dry skin.

Apply from bottom to top, hitting every pulse point, so your own body heat acts like little diffusers for your fragrance.

Use extra reinforcement by spraying your fragrance in the air and walk into it. 

Also, layering your fragrance gives you a better chance to carry your signature scent throughout the day. Use bath and body products with the same fragrance and finish up with your perfume application. You’ll be very happy with the results!

 Credits: http://www.buzzle.com/articles/perfume-application-how-to-apply-perfume.html